Sway's Universe - Erykah Badu: Delivering 40 Babies, Body Imaging, New Music & Having a Sweet Vag
Erykah Badu: Delivering 40 Babies, Body Imaging, New Music & Having a Sweet Vag
Sway's Universe
Sway's Universe - ASAP Ferg Freestyles Live + Shares Stories Behind Madonna, Missy, Timbaland & Jay Z
ASAP Ferg Freestyles Live + Shares Stories Behind Madonna, Missy, Timbaland & Jay Z
Sway's Universe
Sway's Universe - Spike Lee Has a Kanye Moment About Chi-Raq on Sway in the Morning
Spike Lee Has a Kanye Moment About Chi-Raq on Sway in the Morning
Sway's Universe
Sway's Universe - Pusha T Breaks Down Lyrics & Freestyles Live on Sway in the Morning
Pusha T Breaks Down Lyrics & Freestyles Live on Sway in the Morning
Sway's Universe
Sway's Universe - Joey Bada$$ on
Joey Bada$$ on "Being His Own Role Model", Lecturing at Harvard/NYU + Kills the 5 Fingers of Death
Sway's Universe
Sway's Universe - Young Thug Uncensored: Eveything from Wayne, Plies, Game, Kanye, Quan and More
Young Thug Uncensored: Eveything from Wayne, Plies, Game, Kanye, Quan and More
Sway's Universe
Sway's Universe - Macklemore and Ryan Lewis Hold Nothing Back On: White Guilt, Black Twitter and Responsibility
Macklemore and Ryan Lewis Hold Nothing Back On: White Guilt, Black Twitter and Responsibility
Sway's Universe
Sway's Universe - Diddy on Maintaining the #1 Spot in the Game and Salutes LA Reid, Heavy D for Believing in Him
Diddy on Maintaining the #1 Spot in the Game and Salutes LA Reid, Heavy D for Believing in Him
Sway's Universe
Sway's Universe - Money & Violence Partner with Jay-Z and Eliminate the Word BITCH from Scripts
Money & Violence Partner with Jay-Z and Eliminate the Word BITCH from Scripts
Sway's Universe
Sway's Universe - Ty Dolla $ign Interview: Being Inspired By Incarcerated Brother on 'Free TC' Album
Ty Dolla $ign Interview: Being Inspired By Incarcerated Brother on 'Free TC' Album
Sway's Universe
Sway's Universe - Neil deGrasse Tyson Responds to B.o.B's Flat Earth Talk + Introduces Nephew TYSON
Neil deGrasse Tyson Responds to B.o.B's Flat Earth Talk + Introduces Nephew TYSON
Sway's Universe
Sway's Universe - Rome Fortune Speaks on Hooking Up With a Witch, Connection to Jazz Royalty + Freestyles
Rome Fortune Speaks on Hooking Up With a Witch, Connection to Jazz Royalty + Freestyles
Sway's Universe
Sway's Universe - Sister Souljah on Orange is the New Black Copying Her Books + Unheard Stories of Public Enemy
Sister Souljah on Orange is the New Black Copying Her Books + Unheard Stories of Public Enemy
Sway's Universe
Sway's Universe - Dr. Drew Holds Nothing Back! Speaks on Eating Ass, Caitlin Jenner & Talking to Kids about Sex
Dr. Drew Holds Nothing Back! Speaks on Eating Ass, Caitlin Jenner & Talking to Kids about Sex
Sway's Universe
Sway's Universe - Dizzee Rascal on Making Hits & Absolutely Smashes the 5 Fingers of Death
Dizzee Rascal on Making Hits & Absolutely Smashes the 5 Fingers of Death
Sway's Universe
Sway's Universe - Tyrese Explodes About Oscars
Tyrese Explodes About Oscars "Blatant Racism"
Sway's Universe
Sway's Universe - Tinashe Freestyles over the 5 Fingers of Death + Talks Touring with Nicki Minaj & Katy Perry
Tinashe Freestyles over the 5 Fingers of Death + Talks Touring with Nicki Minaj & Katy Perry
Sway's Universe
Sway's Universe - Brandy on Sway in the Morning: being OCD, How her Dreams have changed, & a New EP in the works
Brandy on Sway in the Morning: being OCD, How her Dreams have changed, & a New EP in the works
Sway's Universe
Sway's Universe - Nitty Scott Elaborates on Sexism in Hip-Hop, Building her Brand + Kicks a Dope Acapella Freestyle!
Nitty Scott Elaborates on Sexism in Hip-Hop, Building her Brand + Kicks a Dope Acapella Freestyle!
Sway's Universe
Sway's Universe - Jadakiss Names Top 5 Best Rappers + Why He Didn't like Ghostwriting for Diddy
Jadakiss Names Top 5 Best Rappers + Why He Didn't like Ghostwriting for Diddy
Sway's Universe
Sway's Universe - The Snoop Dogg Interview About Conflict with Tupac that Inspired Airplane Scene in
The Snoop Dogg Interview About Conflict with Tupac that Inspired Airplane Scene in "All Eyez on Me"
Sway's Universe
Sway's Universe - Safaree Reveals What Just Changed His Life + His Mixtape 'It Is What It Is Vol. 2' May Shock You
Safaree Reveals What Just Changed His Life + His Mixtape 'It Is What It Is Vol. 2' May Shock You
Sway's Universe
Sway's Universe - Wiz Khalifa Plays Weed Trivia, Demonstrates Martial Arts and Talks Rolling Papers 2
Wiz Khalifa Plays Weed Trivia, Demonstrates Martial Arts and Talks Rolling Papers 2
Sway's Universe
Sway's Universe - Faizon Love Says “F*** Judd Apatow” and Dave Chappelle Isn’t The King of Comedy
Faizon Love Says “F*** Judd Apatow” and Dave Chappelle Isn’t The King of Comedy
Sway's Universe
Sway's Universe - Deon Cole Talks Bill Cosby's Return To Comedy, Not getting Any Role He Auditioned For + Blackish
Deon Cole Talks Bill Cosby's Return To Comedy, Not getting Any Role He Auditioned For + Blackish
Sway's Universe
Sway's Universe - Mo’Nique speaks on Netflix, Gender & Racial Equality and Possible Reconciliation with Lee Daniels
Mo’Nique speaks on Netflix, Gender & Racial Equality and Possible Reconciliation with Lee Daniels
Sway's Universe
Eminem x Sway - The Kamikaze Interview Part 4
The Kamikaze Interview Part 4
Eminem x Sway
Sway's Universe - Michael Rapaport Weighs In on The State of Hip-Hop Culture and Calls Out Legends to Take it Back
Michael Rapaport Weighs In on The State of Hip-Hop Culture and Calls Out Legends to Take it Back
Sway's Universe
Eminem x Sway - The Kamikaze Interview Part 3
The Kamikaze Interview Part 3
Eminem x Sway
Sway's Universe - Fat Joe Speaks on Ex-Partner’s Robbery Conviction, Acting with Kevin Hart in ‘Night School’ and More
Fat Joe Speaks on Ex-Partner’s Robbery Conviction, Acting with Kevin Hart in ‘Night School’ and More
Sway's Universe
Sway's Universe - Grammy Nominated 6lack On Struggling To Receiving High Praise From Jay-Z and Beyoncé
Grammy Nominated 6lack On Struggling To Receiving High Praise From Jay-Z and Beyoncé
Sway's Universe
Eminem x Sway - The Kamikaze Interview Part 2
The Kamikaze Interview Part 2
Eminem x Sway
Eminem x Sway - The Kamikaze Interview Part 1
The Kamikaze Interview Part 1
Eminem x Sway

About Sway

Derek Andrew "Sway" DaSafo is a British hip-hop artist of Ghanaian origin who gained attention through a series of independently released mixtapes before winning a 2005 MOBO (Music of Black Origin) award, which positioned him as one of the leading hopes for U.K. rap. Born in London -- albeit unintentionally, when his mother was on a stopover between Amsterdam and her native Ghana -- and mostly raised there as well, DaSafo hails from Hornsey, a North London neighborhood positioned in between posh, middle-class Murray Hill and the slum Wood Green. His carefully constructed rap persona reflects this polarity by combining a literate, reflective approach with a savvy, street-smart sensibility. Together with his broad, cagey sense of humor and often nervously kinetic delivery, it amounts to a fascinatingly complex and undeniably charismatic style, comparable to an intellectual Ludacris or a more ruminative Twista -- it's not hard to hear why he generated an underground buzz that developed quickly into wider awareness. Despite his unique and captivating talent on the mic, DaSafo's initial focus was squarely on production. He got his start in London's underground hip-hop, at age 15, by making beats for other rappers, before his peers encouraged him, on the strength of his battle freestyles, to try his hand at writing rhymes. A pair of mixtapes that he recorded on his home computer and released through his own Dcypha Productions -- This Is My Promo, Vol. 1 and Vol. 2, released in 2004 and 2005, respectively -- garnered airplay on London's pirate radio stations and, eventually, the BBC's urban-oriented digital station 1Xtra. He captured the public eye in September 2005 when he was named Best Hip-Hop Act at the tenth annual MOBO awards -- a surprise upset over 50 Cent and the Game -- despite being unsigned and before he'd even released an album. Despite the slew of label offers that predictably followed this triumph, Sway chose to remain independent, but his proper debut album did arrive the following year, after the teaser single of "Up Your Speed" (a posse-cut remix of a track originally featured on the Promo mixtapes), with the release (by DCypha in conjunction with the indie All City Music label) of This Is My Demo. Its title is a continuation of the overarching meta-conceit to Sway's oeuvre; as he explained it: "my whole career is going to be based on my career." All did not go quite according to plan (selling successfully enough to pave the way for a major-label release of the eventual, hypothetical This Is My Album) -- as Demo stiffed at number 78 on the charts, falling to number 152 in its second week -- though it did spawn a handful of underground hits including "Flo' Fashion" and "Little Derek" (a bottom-of-the-Top 40 hit) in addition to "Up Your Speed" (the reggae-tinged "Products" and the humorous, anti-file-sharing "Download" were also released as singles). However, it was critically hailed, making the shortlist (of 12) for the 2006 Mercury Prize, and led to another MOBO nomination and a BET award for "Best U.K. Hip-Hop Act." Sway supported the Streets on their 2006 U.K. tour and appeared alongside Mike Skinner on the Mitchell Brothers' single "Harvey Nicks," but he has also been active in the global hip-hop community beyond the U.K. -- collaborating with Lupe Fiasco, Chamillionaire, and Small World (of Ludacris' DTP crew) -- and in music beyond hip-hop, working with ska veterans Madness and electronic duo Stanton Warriors. In 2007, Sway signed with Akon's Konvicted label; released the One for the Journey EP, a harder-hitting collection than his debut that featured several of the aforementioned collaborations (and came clearly labeled: "This Is Not My Second Album"); discussed collaborations with Akon, Doug E. Fresh, Mark Ronson, and Pharrell; and announced plans for The Signature, to arrive in 2008.

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